WHAT IS A PLAYER TRACKING SYSTEM OR LOYALTY PROGRAM?Ī Player Tracking System is a reward program for players who maintain loyalty to the casino by continually going back, therefore players will enroll to obtain a benefit from it. Nowadays, these programs are widely used as a form of advertising and as a marketing tool. This is the basic principle of Player Tracking Systems or loyalty programs, as they are commonly called.
The more play and the longer the players stay with the same casino, then bigger and better rewards, and benefits that the casino will be offering. These programs allow players to get money back in the form of gifts, bonuses and many other benefits that continually change as the years go by. Loyalty programs have existed at casinos and poker tables long before these were available online.
